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Predictive Customer Lifetime Value

Published: Author: Oliver Staubli, CEO & Data ScientistTags: Predictive Analytics,  E-CommerceMarketingSalesRetailInsuranceUtilitiesBankingTelecommunicationsExamplesTraining

"Customer Lifetime Value" (CLV) describes the amount of profit a customer generates over his or her entire lifetime and is therefore a prediction of the net profit attributed to the entire future relationship with a customer. CLV is probably the single most important metric for understanding your customers. CLV helps you make important business decisions about sales, marketing, product development, and customer support.

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Predictive Analytics and Industry 4.0

Published: Updated 25. March 2016Author: Oliver Staubli, CEO & Data ScientistTags: HandelszeitungArticle,  Predictive Analytics,  Industry 4.0Predictive MaintenanceMedia

I was asked again to write an article for the Handelszeitung. This time, in the Special Industrie 2025 on the subject of predictive analytics in the context of industrial 4.0. I tried to illustrate the topic of Predictive Maintenance with a simple coffee-machine example as well as to point out the enormous potential of predictive analytics for the Swiss market. As always, I'm looking forward to the feedback already.

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